The room
The work between sessions is yours; a direct line to Greg is open when something real comes up.
Working together
One hour a week that is yours alone.
One coach, one client, fifty minutes a week. A room where, for once, you are the one being looked after.
Greg Murray is an executive coach in Los Angeles. He works one to one with executives, founders and artists, in Los Angeles and online.
What people arrive saying
Start a conversation
You will recognise yours.
Tap the ones that are true. None of these is a strategy question, which is why the strategy has not fixed it.
Connection
Ownership
Reality
Empowerment
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Tap each one that is true for you. There is no score, only a direction.
If your sentence is “I am thinking of selling the company” or “I need to restructure the board,” that is a strategy question and there are good advisors for it. What I work on is the person who has to make that call, and the thing that keeps them not making it. If you are not sure which yours is, write to me and I will tell you honestly.
The shape
The commitment
The first four months are a commitment. Structure doesn't move in three weeks.
The season
Some clients build for a season; some keep a standing room for years. Month to month, on your terms.
Growth in your actual week
We look for change where it counts: the conversation that finally happens, the work you stop taking back. Assessments, when we use them, are a point of reflection, not a scoreboard.
The path in
- Free · thirty minutes The conversation Half an hour on what you are carrying, what it is costing, and what to build first.
- Session one Where you are Named together, with a developmental assessment when it helps.
- Weekly · ongoing The work Only if the fit is right. Weekly, with practices for the week in between.
Who this is for
You know what everyone else needs, and rarely ask what you do.
- Founders and executives You know what your team needs, what the business needs, what your family and friends need. It can be surprisingly hard to know what you need, and there are few places you are allowed to find out. This is one of them.
- Artists and creative leads Growth here is not pressure for more output. It is the deeper work underneath the work, the part that lets creativity move freely again, in line with the artist you are and the name you are building.
- Anyone mid-climb You want more time, more freedom, more resources, and a clearer sense of what it is all for, and you are not sure where to find them. Or you are leading a team toward excellence while asking more of yourself than anyone sees. Either way, the next level is asking for a bigger person, not a better calendar.
How we begin
The fit comes first.
We start with a free intro conversation about where you are and what you want to build. If it fits for both of us, we shape the work from there.
- Shaped around you What we work on comes out of that first conversation, not a template.
- Confidential from the start What you bring to the intro conversation, and to every session after it, stays between us.
- A no is a fine ending Some conversations end with a recommendation instead of an engagement. If someone else would serve you better, I will tell you who.
For the part of you doing the math*
7×
Median return organizations reported on what they spent on coaching.
3.4×
Median return the coached individuals reported for themselves.
86%
Of the companies that actually measured it made the money back or better.
* Source: ICF and PwC Global Coaching Client Study (2009), 2,165 clients in 64 countries. Self-reported, organization-paid coaching, several years old. Read it as direction, not a promise.
One-to-one work runs all year. If you want a group around you, the Co-Hort meets one Friday a month, and applications for January 2027 are open.
"I wasn't sure if finding a life coach would be helpful or worth it. From the beginning Greg showed genuine interest in my life and shared tools that helped me grow to a healthier space. I already feel more alive, free, and capable of moving forward. I wish I had found Greg sooner."
"I came looking to grow professionally and found far deeper growth. It opened my eyes to things I was living out of that were holding me back in every arena. My confidence is back, my purpose is clear, my goals have been achieved."
Questions
Who do you coach, and where?
Executives, founders and artists who are good at what they do and want to grow the capacity underneath it. I'm based in Los Angeles and work with clients here and online. Every engagement starts with a free intro conversation.
I've done therapy, coaching, the books. How is this different?
Most of what you've tried worked on your goals or your past. This works on the structure underneath both: four capacities that decide how much of what you already know shows up under pressure. That's why the work starts with understanding where you are instead of advice, and why nothing here is a program you finish. It's a map and a weekly practice.
Why a four-month start?
Because structure doesn't move in three weeks. Four months is enough to feel a capacity shift in the rooms where it matters, and to look back with something real to compare. After that, everything runs month to month and you can stop any time.
Is the assessment a personality test?
No. A personality profile tells you what you are. CORE takes a snapshot of where four capacities sit today, and capacities are built to change. It's a pilot assessment drawing on established research, and it is still being studied. We use it for reflection and conversation, not as a verdict.
How will I know it's working?
You'll feel it first in the rooms that used to shrink you. Then other people notice it: the conversation that used to wait a year happens in a week, and the decision stops waiting for cover.
Is this therapy?
No. This is coaching. I work on capacity and follow-through; I don't diagnose or treat. I am not a licensed psychologist and don't practice as one. If what you need is a clinician, I'll say so, and I'm glad to work alongside one.
Is this confidential?
Yes. I treat your story with care and discretion. Coaching isn't clinical treatment, but I work with clear boundaries and high integrity around privacy.
Is this religious?
No. The four capacities are human ones, and the work is developmental. Clients span every worldview: founders, artists, executives, pastors, skeptics. Nothing in the work asks you to share Greg's convictions, and everything in it respects yours. The room is yours.